Trader Joe's relies on its loyal customers to spread the word about the store, resulting in organic marketing through social media rather than traditional advertising.
Over 80% of Trader Joe's products are private-label, allowing the store to maintain low prices while enticing customers with unique products and strong customer engagement.
The chain entices new customers with custom signage, friendly employees, and free samples, creating an inviting atmosphere that encourages repeat visits.
While Trader Joe's skips traditional advertising, the brand's active presence on social media heavily influences customer perception and attracts new shoppers.
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