Martech tool management is not about technical setup or programming; instead, it focuses on managing access and ensuring the proper use of customer data.
Marketers need a systemic view that emphasizes defining access levels, protecting customer data, identifying assets within platforms, and implementing robust data security measures.
It's vital for marketers to assign appropriate access levels to ensure distinct roles within teams, protecting sensitive customer data such as personally identifiable information (PII) effectively.
By guiding the customization of customer communications, marketers can shield customer data privacy, allowing them to utilize martech platforms without unnecessary exposure to PII.
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