X (formerly Twitter) has dismissed Unilever from its ongoing lawsuit against advertisers, which accuses several brands of conducting an 'illegal boycott' of its business.
Unilever confirmed that an agreement had been made, stating that X had 'committed to meeting our responsibility standards to ensure the safety and performance of our brands on the platform.'
X's settlement with Unilever hints at larger discussions with advertisers aimed at resolving issues across the industry, indicating a shift post Musk's takeover.
Since Musk's ownership, several brands, including Unilever, have paused or reduced advertising due to rising issues such as hate speech and disinformation on the platform.
Collection
[
|
...
]