Why the World Cup adds to, rather than eases, all that ails Twitter
Briefly

Twitter typically sees a ton of welcomed ad dollars thanks to the World Cup.But 2022 is far from being a normal year - not for the economy, not for the tournament and, most of all, not for the social network itself.Ad dollars are in contraction on Twitter (usually one of the main arteries of discourse) during what is arguably the biggest sporting event in the world.
Read at Digiday
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