For the better part of three years, third-party cookies have felt a lot like your new year's resolutions in late-December: impending but just far enough away that you don't have to worry about them right now.
When sourced ethically and well-managed, consumer data can be a force for good - it makes businesses more human and consumer-centric. The question is how marketers can rally to change behaviors and think outside of the cookie box.
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