Why Snapchat is pitching its platform as an alternative to social media
Briefly

"Sports and music are [some of the ways] people are able to connect to each other and to culture," said DeCourcy.
Snapchat's latest brand campaign pitches the platform as an alternative to the current state of many social media platforms, harkening back to the days of using social media as a way to connect with friends and family.
Read at Digiday
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