Why Roblox's Clip It is using its billion-view moment to launch an ad product
Briefly

"Since launching in March 2024, Clip It has rapidly become one of the most popular experiences on Roblox, boasting over 8 million monthly active users..."
"Clip It gives users access to a nearly infinite feed of short-form video, with video ads interspersed between bits of content, similar to how ads are served on TikTok."
"We’re also a really big seller of Roblox UGC [user-generated content items], so if a character is wearing something people want, it’s easy for them to spend Robux..."
"The content packs that we sell have been available since about a month after launch; those let you get exclusive scenes, more editing tools ..."
Read at Digiday
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