The 'Virtual Vote' campaign, launched by a national non-profit, utilizes Roblox to engage users in the voter registration process through interactive minigames.
Justin Hochberg, CEO of Virtual Brand Group, emphasized the significance of reaching eligible voters among Roblox's 88 million daily users while ensuring all registrants met age requirements.
HeadCount’s Tappan Vickery highlighted the project’s success, noting that nearly 4,000 out of over 500,000 players checking their registration is a promising outcome for a pilot program.
With financial support from HeadCount, the initiative offered incentives like in-game rewards to encourage participation and raise awareness about the electoral process.
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