Photography's landscape is changing, as evidenced by declining camera sales and a growing preference for video and social media content among consumers. Scott Choucino of Tin House Studio explores this trend, noting that smartphone cameras and platforms like TikTok have diminished the demand for traditional photography. Businesses are increasingly opting for micro-influencers over traditional advertising, presenting challenges for mid-level photographers, particularly where the market has shifted from polished imagery to relatable, raw content. Nonetheless, opportunities remain for photographers who can adapt by integrating video into their offerings.
If you're still trying to make a living in photography, you have to adapt. The demand for stills-only shoots has decreased, but the need for content hasn't disappeared.
Brands have moved away from traditional advertising and toward paying individuals with smaller but highly engaged followings to showcase products.
Collection
[
|
...
]