Why Pepsi turned a special edition of its can into a digital billboard
Briefly

Instead of containing Pepsi, the Pepsi Smart Can integrates a digital screen, sensors, and sound tech to offer a unique marketing platform for creatives and influencers.
Pepsi plans to engage early adopters in sports, gaming, and music to create high-definition content for the Smart Can, aiming to enhance fan engagement and offer exclusive experiences.
Read at Fast Company
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