Proudfoot's new film, Everybody's Business, created by his production firm Breakwater Studios in partnership with LinkedIn, traces the evolution of B2B marketing - from the era in which it was known simply as 'industrial marketing' to today, when the sector is responsible for solving some of the world's biggest problems.
LinkedIn's goal of the project was to help grow the B2B industry and assist marketers in improving their skills. The film aims to demystify the industry for businesses and consumers, emphasizing the significant role B2B companies play in driving the global economy.
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