Digital creator Dan 'DanCantStream' Saltman and others accuse Twitch of antisemitism, pressuring advertisers to reconsider their investment following the platform's temporary policy regarding Israeli and Palestinian users.
A Twitch representative stated, 'There's no place on Twitch for hatred or harassment of any kind, including antisemitism and Islamophobia...we take that responsibility seriously.'
Saltman aims to show brands the context in which their advertisements appear, sharing content that juxtaposes pro-Palestinian opinions with brand ads, hoping to prompt a reconsideration of their advertising strategies.
The broader impact of this situation is unclear, as it has yet to be seen whether brands have altered their advertising engagements on Twitch following the criticisms and accusations.
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