Ruhanen emphasizes that the reorganization of Omnicom's agencies is designed not for cost efficiency, but to enhance support for brands by leveraging their scale.
The restructuring will preserve each agency's unique brand and culture, while integrating shared investments in tools, technology, and AI to foster innovation.
Ruhanen notes that the advertising industry often overlooks the advantages of being a large organization and aims to showcase these benefits in the reformed structure.
The strategy addresses past challenges in the advertising model, such as bloat and internal conflicts, by promoting a more unified approach to creativity and innovation.
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