According to the Digital 2024 report, 78.3% of Australians regularly use platforms such as Facebook and Instagram - mainly for keeping in touch with friends and family. This significant engagement highlights the importance of social media across all age demographics, including older adults.
Research shows many older users are motivated by the desire to stay connected with their families, particularly grandchildren, who often share their lives through social media. This intergenerational connectivity reflects the changing dynamics in family communication.
The digital divide is shrinking as older generations embrace social media. Over 70% of Australians aged 65 and older use social media, driven by a need for connection and access to news and community.
A recent study found positive associations between internet use and mental health among older adults in 23 countries, suggesting that social media can play a significant role in enhancing older adults' social lives and well-being.
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