The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers' attention. This surge has not only increased content availability but also heightened competition and subscriber churn.
To reduce churn, the industry should concentrate on building loyalty. Samsung's research has revealed a subset of TV watchers dubbed the 'Super Loyals' audience - those who engage with at least one app for 10 or more months annually.
The first step is understanding the viewing habits of the 'Super Loyals' audience. While two-thirds of viewers demonstrate this level of loyalty, it's only consistent across two or three apps.
In the streaming world, content is king, but data rules the kingdom. Unlike traditional TV, where loyalty was often driven by habit, streaming loyalty centers around content preferences.
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