Why Kai Cenat's record-breaking subathon was a double-edged sword for Twitch
Briefly

"Cenat's record-breaking stream tested the limits of Twitch's brand safety guidelines. Although Twitch dissolved its Safety Advisory Council, it has since improved brand safety tools for advertisers."
"Despite Cenat's PG-13 or R-rated stream, Twitch did not take measures to protect advertisers from controversial content, highlighting a subjective approach to brand safety for top creators."
Read at Digiday
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