Why Gillette is bullish on gaming in 2024
Briefly

"It was a fantastic partnership all in all, and I'm really looking forward to growing it in 2024, as they are doing more and more in the gaming space," said Esports Awards head of brand engagement Lee Cramp.
On the other hand, Gillette believes that gaming is a natural breeding ground for its male audience, and the company plans to increase its spending in the space in 2024.
Read at Digiday
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