Digiday
9 months agoMarketing
Why Gillette is bullish on gaming in 2024
Gillette is pushing into the gaming community with their marketing campaign 'Hit Reset with Gillette', including collaborations with gaming streamers and influencers and partnerships with Twitch and the Esports Awards.
Gillette sees gaming as a natural breeding ground for its male audience and plans to increase its spending in the gaming space in 2024. [ more ]