GroupM Launches Ad Innovation Accelerator, A Cross-Industry Effort To Evolve Past 30-Second Spots
The GroupM Ad Innovation Accelerator has launched as a cross-company program aimed at redefining engagement between advertisers and audiences in the connected-TV space.
BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube are among the companies that will participate in the accelerator.
Amazon Taps Disney Vet Jeremy Helfand To Oversee Prime Video Advertising
Jeremy Helfand joins Amazon to lead Prime Video Advertising.
Prime Video will start featuring ads on scripted film and TV titles, unless subscribers pay an extra fee to keep their programming ad-free.
GroupM Launches Ad Innovation Accelerator, A Cross-Industry Effort To Evolve Past 30-Second Spots
The GroupM Ad Innovation Accelerator has launched as a cross-company program aimed at redefining engagement between advertisers and audiences in the connected-TV space.
BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube are among the companies that will participate in the accelerator.
Amazon Taps Disney Vet Jeremy Helfand To Oversee Prime Video Advertising
Jeremy Helfand joins Amazon to lead Prime Video Advertising.
Prime Video will start featuring ads on scripted film and TV titles, unless subscribers pay an extra fee to keep their programming ad-free.
Gillette is pushing into the gaming community with their marketing campaign 'Hit Reset with Gillette', including collaborations with gaming streamers and influencers and partnerships with Twitch and the Esports Awards.
Gillette sees gaming as a natural breeding ground for its male audience and plans to increase its spending in the gaming space in 2024.
Patriots vs. Bills: How to watch, game time, TV schedule, live stream, radio and more
The New England Patriots will be looking for a season sweep over the Buffalo Bills in their final road trip of the 2023 season.
The game will be broadcasted on CBS and can be streamed on NFL+ and YouTube/YouTube TV.
Record breaking snoozefest: Bayern Munich vs. Manchester United set streaming record for Paramount+
According to a release from CBS Sports, the Champions League match between Bayern Munich and Manchester United on December 12th broke the the Paramount+ record for most streamed game during the group stage.
For a new generation of indie rock acts, country music is king
Singer-songwriter Mitski's My Love Mine All Mine, plays out like a whispered dirge.