"Beetlejuice is a brand that is beloved, but it is a film that came out 35 years ago. So as we were going into market, we definitely had the responsibility of taking this beloved brand and not only reintroducing it, but introducing it to some audiences for the very first time, particularly Gen Z."
"The brand partnership campaign is running across 50 global markets and includes digital and in-person experiences for fans. For the studio and soda execs, the Beetlejuice Fanta works, and particularly the limited-edition flavor is tailored specifically for the film and its audience."
"It is a crucial moment where film and brand partnerships need to evolve, particularly if they want to get the attention of an ever-elusive audience."
"Which is why we've seen plenty of movies use marketing partnerships to turn Coke brands' packaging into blockbuster promotions: Avengers, The Matrix sequels, James Bond, and beyond."
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