Why Epic Games' Fortnite Creative marketing push is sparking calls for more transparency from some creators
Briefly

"It was super exciting. We found out certain streamers were paid to play Mercenaries and promote it on their platforms, and it grew a crap ton from all that promotion."
"Fortnite creators have the ability to submit their islands for consideration across a variety of promotional opportunities, including Epic's Picks Discover row and through our social media channels."
Read at Digiday
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