Elon Musk's interview with Trump intended to boost Trump's X presence but led to scrutiny over ad transparency, as Trump remained more active on Truth Social.
The mysterious post featuring Trump's campaign content raised questions about X's ad transparency, reopening discussions on the blurred lines between organic and paid content.
Since Musk's takeover, X has struggled with advertising, leading many brands to withdraw worries over content moderation. Ad revenues dropped significantly after this leadership change.
X's current advertising strategy has come under fire, especially after Musk relaxed content policies, leading to substantial losses from advertisers due to safety concerns.
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