Many brands cling to out-of-touch tactics to connect with audiences, convinced that copying viral trends or chasing vanity metrics will magically make them popular.
People today want a sense of connection. They seek out others who they can relate to — hence why 69% of consumers trust influencer-backed products.
Brands are not selling products anymore; they are selling cultural moments and aspirational experiences, a key insight especially for consumer tech brands.
Brands like GoPro and Beats by Dre exemplify how tech brands use creators to sell cultural moments, positioning their products as essential tools for specific lifestyles.
#social-media-marketing #consumer-technology #influencer-marketing #brand-strategy #cultural-moments
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