Why Chosen Foods wants to take an educational approach to TikTok
Briefly

| By Julian Cannon



Chosen Foods, a brand of avocado-based cooking oils and condiments that launched in 2011, is focusing its marketing dollars - spending roughly 40% of its ad budget - on TikTok.The brand is looking to stand out with an educational approach to the platform.In a similar move as health care brand Supergut, Chosen Foods focused on organic growth on Facebook, Instagram, and Pinterest in the past year.
Read at Digiday
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