The L'Oréal skincare brand had a successful Super Bowl ad campaign featuring Michael Cera, using social and earned media to build hype before the event.
CeraVe's latest ad adopts a rom-com movie teaser style, positioning the brand creatively to appeal to younger consumers and providing a refreshing twist to traditional advertising.
The approach of creating a fake rom-com trailer for CeraVe was aimed at engaging younger audiences, recognizing their aversion to traditional ads and desire for entertaining content.
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