| By Julian Cannon
During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans.While Modelo still spends the majority of its ad budget on linear TV, it's looking to use streaming and social media ads during the World Cup to meet the fans wherever they watch the games.
During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans.While Modelo still spends the majority of its ad budget on linear TV, it's looking to use streaming and social media ads during the World Cup to meet the fans wherever they watch the games.
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