Khalilah Cooper, Chick-fil-A's VP, stated that their new app, Play, will weave themes of generosity, friendship, creativity, and entrepreneurship throughout its animated shows and podcasts.
By moving into content creation, Chick-fil-A aims to connect with audiences on a deeper level, leveraging family-friendly narratives to enhance brand storytelling.
The shift in media strategy indicates that noncontent-native businesses, including Chick-fil-A, are developing their own media properties to capitalize on human connection.
Chick-fil-A's new content initiative reflects a broader trend in which companies move beyond traditional advertising to engage audiences more wholesomely.
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