Why advertisers should dial into audio and video this festive season
Briefly

Spotify's 'Q4 is Calling' campaign creatively highlights the power of audio and video to enhance brand engagement during the festive season, starting as early as September.
The immersive experience is set against a playful backdrop of decorated phone booths, showcasing how brands can leverage Spotify’s unique combination of audio and video for effective marketing.
Spotify's insights reveal that 25% of users initiate their festive shopping as early as October, emphasizing the importance of engaging consumers ahead of the holiday rush.
Our campaign illustrates that Spotify captures twice the attention of social media, reinforcing the platform's potential in reaching audiences through multi-format campaigns.
Read at The Drum
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