Advent calendars are now premium-priced brand samplers, introducing customers to new products, influencing gift-giving, and thriving through social media 'unboxing' moments.
Sephora's 2023 advent calendar has angered loyal customers due to perceived low-value items, highlighting how virality can turn positive attention into negative backlash.
The origins of advent calendars date back to the 1800s, evolving from religious context into modern marketing tools that can be both delightful and controversial.
As brands seek to leverage holiday traditions, they risk alienating customers if their products don’t meet expectations, especially in a competitive market.
Collection
[
|
...
]