"To survive - let alone thrive - in today's market, nothing is more important than marketing that shapes a brand's long-term reputation."
"A brand or product may be omnipresent on Instagram or TikTok feeds, but without a deeper meaning behind it, that visibility will only take a company so far."
"This year, marketers need to think about brand as the muscle behind everything they do, from large-scale campaigns and events to short-term social media ads users can swipe away with a tap of a screen."
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