Which Fashion Brands Punch Above Their Weight on Social Media - and How They Do It
Briefly

from The Business of Fashion8 months ago
Many of fashion's largest names have low engagement rates on social media, while smaller brands lead in online discourse. For instance, Jacquemus outperforms Dolce & Gabbana, despite having significantly fewer followers.
The Business of Fashionhttps://www.businessoffashion.com/articles/marketing-pr/bof-insights-brand-magic-index-volume-two-fashion-luxury-brands-engagement-ranking/
The BoF Brand Magic Index includes Engagement as a metric to analyze brands' effectiveness in inspiring customers on social media. It assesses engagement rates on Instagram and user-generated content on TikTok, adjusting for brands' marketing budgets.
The Business of Fashionhttps://www.businessoffashion.com/articles/marketing-pr/bof-insights-brand-magic-index-volume-two-fashion-luxury-brands-engagement-ranking/
Diesel and Calvin Klein tied for first place in Engagement in the latest BoF Brand Magic Index. Diesel excelled on TikTok, with 200,000 user-generated posts, while Calvin Klein shone on Instagram.
The Business of Fashionhttps://www.businessoffashion.com/articles/marketing-pr/bof-insights-brand-magic-index-volume-two-fashion-luxury-brands-engagement-ranking/
Read at The Business of Fashion
#social-media-engagement #fashion-brands #bof-brand-magic-index #digital-marketing #influencer-strategy
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