59% of UK senior marketing leaders face challenges due to marketing ecosystems not being designed for the speed of change. 'Burning Platforms' report by AAR and The Drum explores these concerns and changes made within the marketing ecosystem.
CMOs are reshaping teams, adopting agile processes, automation, and AI, yet encountering difficulties in making these changes work cohesively. The focus is on achieving operational effectiveness in the marketing model.
Research delves into challenges like upskilling talent, evolving agency partnerships, underutilized martech investments, inconsistent measurement metrics, and proving impact, while CMOs aim to balance marketing and operational strategy for business growth.
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