Over the past 20 years, the influencer industry has grown from nothing to a $21 billion empire, shaping culture, information sharing, and marketing forever.
The 2008 financial crisis led many unemployed individuals to turn to blogging and social media, portraying authenticity that marketers monetized through sponsored content.
Research revealed that influencers face unpredictable pay, with earnings ranging from £10 to £10,000 per post, showcasing disparities in incomes between micro-influencers and mega-influencers.
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