An ad that focused on how Christopher Walken talks was immediately followed by an ad about how Arnold Schwarzenegger talks, but the products being hawked (in Walken's case, BMW, and in Schwarzenegger's case, State Farm) were almost incidental.
The Super Bowl has never been known as a bastion of risk taking, but as Brad Adgate, a longtime media-industry analyst, told me, many of the ads this year played it so safe that they bordered on dull.
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