What Walmart's Vizio acquisition could mean for retail media - and the ripple effects that may hit industry data
Briefly

from Digiday2 months ago
The move will bolster Walmart's retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars.
Digidayhttps://digiday.com/marketing/what-walmarts-vizio-acquisition-could-mean-for-retail-media-and-the-ripple-effects-that-may-hit-industry-data/
The potential for Walmart Connect to enhance targeting and measurement capabilities by using Vizio's ACR (automatic content recognition) data is appealing, according to buyers.
Digidayhttps://digiday.com/marketing/what-walmarts-vizio-acquisition-could-mean-for-retail-media-and-the-ripple-effects-that-may-hit-industry-data/
Read at Digiday
#walmart #vizio #acquisition #retail-media #data-integration
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