Social media platforms like TikTok are amazing - when they work. But the truth is, they are unstable. One change in policy, one ban, and you're at their mercy. TikTok could be gone tomorrow, and if all your growth is tied to it, you're left with nothing but an empty platform.
If you're building your brand on TikTok, Instagram or Facebook, you're building it on someone else's land. They own your audience, not you. When TikTok's algorithm changes or the app gets banned, you'll lose the ability to reach your audience. Your hard work can be wiped out in a heartbeat.
You can't build a sustainable business by relying on someone else's platform. That's a fact. If you're not already thinking about how to own your audience outside of TikTok, now's the time to get serious.
It's time to pivot. If you're relying only on social media, the clock's ticking. This article is your wake-up call. Here’s your action plan to future-proof your brand.
Collection
[
|
...
]