#audience-ownership

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#email-marketing #community-building #creator-economy #subscription-communication #algorithm-bypass
fromForbes
1 day ago

The Shift Toward Audience Ownership: How ELLO Is Taking Control

As the media landscape evolves, content creators are increasingly prioritizing audience ownership over algorithmic reach. Platforms driven by engagement algorithms - automated systems that determine what content users see based on factors such as past behavior, interests, interactions, and overall engagement - often dictate who actually receives a creator's posts. Since these algorithms constantly change and favor content that drives clicks, likes, and shares, it can be difficult for creators to maintain consistent, reliable relationships with their followers. This has fueled demand for tools that allow creators to communicate directly with fans and monetize engagement on their own terms.
Venture
Online marketing
fromSocial Media Examiner
1 week ago

Building Email Communities: How to Grow a Raving Audience : Social Media Examiner

Use targeted email sequences to build owned audience relationships that deliver higher reach and engagement than social platforms.
Growth hacking
fromForbes
3 months ago

3 Tactics To Stay Visible When AI Search Kills Your Web Traffic

Build and own direct audience channels—email lists and paid communities—to protect revenue and relationships as AI-driven search reduces web traffic.
Media industry
fromInquisitr News
3 months ago

Inside the Sports Media Reset: Why Publishers Like EssentiallySports Are Turning Back to the Inbox - Inquisitr News

Sports publishers are shifting from algorithm-dependent traffic to direct audience relationships through newsletters to build sustainable engagement and ownership.
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