"It's always been around, but it's picked up momentum in the last couple of years, since TikTok became popular during the pandemic," said Emilie Hood, an analyst at Euromonitor. "Irrespective of where you are in the world, everyone's budgets have been impacted by COVID, inflation and geopolitical issues. There's also a gamification where consumers enjoy trying to find dupes; it’s tough for the brands that are being duped because they are investing in innovation and new ideas, there's so much funding. But dupes are good for the democratization of beauty."
"About eight years ago, dupe culture was taking off from YouTube creators who were publicizing cheaper alternatives to more high-end beauty products," explained Alex Rawitz. Knowing that consumers are seeking value, brands are being challenged to prove their uniqueness and justify their prices, as TikTok pushes the trend further into mainstream conversations where more consumers actively engage in discussions on finding affordable beauty solutions.
Collection
[
|
...
]