"AI is going to dramatically increase the supply of content. But as AI content becomes infinite, human-made content becomes more valuable. The scarcity won't be production anymore. The scarcity will be trust. Creators with real audiences, real opinions, and real communities will become the new 'verified sources' of culture."
"Platforms may eventually need a 'human-made content' signal in feeds. Not because AI content is bad, but because the volume of generated content will make discovery harder and trust weaker. Maintaining that trust will become a commercial priority."
The creator economy is now a central force in marketing, with creators recognized as business owners and cultural influencers. Brands are shifting from one-off campaigns to sustained partnerships with creators who align with their values. The rise of AI-generated content is leading to a premium on human-made content, as trust becomes the new scarcity. Platforms may need to implement signals for human-made content to maintain trust and facilitate discovery in an increasingly crowded digital landscape.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]