Tara Lewis of Yelp emphasizes the importance of adapting to consumer trends while maintaining authenticity in business. She shares insights from Yelp's trend data, highlighting that both big and small businesses can leverage these insights to attract new customers. Instead of overhauling their brand, businesses are encouraged to creatively incorporate trends in ways that align with their vision. For instance, rebranding mocktails as "zero-proof" can attract interest without major changes, showcasing the value of intentional branding.
It's so important that businesses stay authentic to what their vision is. A business is constantly evolving, but it should remain true to its original form.
By using Yelp's trend data, small businesses can adapt to consumer interests without reinventing their brand entirely, capturing new customers and boosting sales.
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