What Oracle's exit from advertising means for the adtech space | MarTech
Briefly

"I was there from the very beginning when we built Datalogix... Each of these companies was a great company on their own. It’s bittersweet when the end of a chapter closes."
"I think it was surprising to a lot of folks in the industry... Oracle is a huge business with a lot of different areas of focus and I think that the advertising business was not as front-and-center as some of their other businesses."
"The withdrawal from the ad business had been abruptly announced during an earnings call in June this year... talented staff members have been looking for new opportunities."
"We got acquired by Oracle shortly after BlueKai was acquired... I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry."
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