#oracle-advertising

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Digiday
1 week ago
Marketing

As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff

Oracle's exit from advertising has intensified competition among ad tech firms for its skilled employees.
Companies like IAS, DoubleVerify, and Experian are capitalizing on Oracle's layoffs to enhance their teams. [ more ]
Adweek
2 months ago
Marketing

Challenger Adtech Firms Compete for Oracle Advertising Clients

Ad verification firms like Integral Ad Science and DoubleVerify are poised to attract former Oracle Advertising clients amidst industry distrust. [ more ]
Adweek
2 months ago
Marketing

Opinion: Why Oracle Advertising Is Really Shutting Down

Oracle's failure highlights challenges integrating acquisitions and adapting to changing industry trends like the move towards centralizing data in data lakes. [ more ]
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