What Oracle's exit from advertising means for the adtech space | MarTechOracle Advertising has shut down, marking the end of a decade-long journey that began with the acquisition of key firms.The closure was unexpected for industry insiders but reflects Oracle's focus on other business areas.
As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staffOracle's exit from advertising has intensified competition among ad tech firms for its skilled employees.Companies like IAS, DoubleVerify, and Experian are capitalizing on Oracle's layoffs to enhance their teams.
Challenger Adtech Firms Compete for Oracle Advertising ClientsAd verification firms like Integral Ad Science and DoubleVerify are poised to attract former Oracle Advertising clients amidst industry distrust.
Opinion: Why Oracle Advertising Is Really Shutting DownOracle's failure highlights challenges integrating acquisitions and adapting to changing industry trends like the move towards centralizing data in data lakes.