"The ad was 'a visual reinforcement that we are in fact inspired by this active aspirational coastal California lifestyle that we live every day,' explained Vuori founder Joe Kudla."
"It's a modern strategy for a multichannel audience. Companies have started shifting focus from television to engaging more directly with customers via digital platforms like Instagram and TikTok."
"Super Bowl ads now receive the type of hype reserved for movie premieres, suggesting that a 30-second spot is just part of a broader marketing narrative that includes teasers and repurposed content."
"Before brands drop millions on Super Bowl ads, they spend months assessing the potential effectiveness of a campaign using surveys and testing different strategies."
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