What Luxury 'Dupe' Brands Get Right About Shoppers
Briefly

"We've seen this brand, Quince, use our name in their marketing. I don't know if it's illegal, but I know that it is strange. It does cross a line." - Matt Scanlan, Naadam co-founder.
"At a time when many successful retailers are laser-focused on catering to the 1 percent or offering rock bottom prices, Quince and Italic court middle-class shoppers with their affordable basics."
"While that promise of quality comes with a higher price tag, it still reads as a bargain to some shoppers, particularly those who can no longer afford the real thing."
"Critics say these start-ups lack their own defining aesthetic but have still managed to capture consumers looking for luxury quality at an approachable price."
Read at The Business of Fashion
[
]
[
|
]