What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
Briefly

'Bogg Bag's astonishing rise to fame illustrates the unpredictable nature of virality; what works can sometimes be more luck than strategy, as seen with the brand's organic success.'
'Although we have embraced influencer marketing, it started with a few posts that garnered millions of likes, proving that sometimes the right content at the right moment creates magic.'
Read at Digiday
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