What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fameVirality for brands often relies on luck rather than strategy, particularly in the evolving landscape of social media.
Bogg Bag boom sees moms scrambling for the coveted tote: 'I absolutely love it'The Bogg Bag's popularity among moms has surged, growing from $3.6 million in sales in 2019 to a projected $100 million this year.