In 2023, a whopping 91% of businesses incorporated video into their marketing strategies, leveraging video content to advertise products and heighten customer connection.
Shoppable videos are interactive videos with embedded product links that allow viewers to make purchases directly without leaving the video content, providing a seamless shopping experience.
Ecommerce businesses can utilize shoppable video technology to turn video views into direct conversions, making on-demand shopping accessible and straightforward for consumers.
Shopify offers tools to promote and sell products on YouTube, allowing users to sync their product catalogs and manage sales efficiently from a single platform.
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