Performance marketing ensures every effort is tied to business outcomes, emphasizing quantifiable actions like clicks and sales over broad reach and brand awareness.
42% of companies increased performance marketing in the last three years, highlighting a shift towards strategies delivering measurable results over traditional brand marketing.
Performance marketing ties payment to specific actions like clicks, leads, or sales, aligning marketing efforts directly with measurable outcomes and ROI calculations.
Performance marketing contrasts with traditional methods by focusing on clear, measurable actions that allow for real-time strategy adjustments based on performance data.
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