FOMO, or Fear of Missing Out, stems from the human need for social belonging and can lead to anxiety, impulsive behavior, and negative emotional states when unmet.
In marketing, FOMO is effectively utilized through tactics like urgency and scarcity, and it often leverages psychological triggers such as loss aversion and social proof.
Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyer's remorse among consumers.
The term 'Fear of Missing Out' (FOMO) was first introduced in 2004 to describe a phenomenon closely linked to the rise of social networking.
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