What Is Enriched Data And How Can Marketers Effectively Leverage It?

Data enrichment is really about providing marketers with a fuller view of their customers. They're able to go beyond just purchase history and really dig into what their interests are, understand if they've purchased products that align with their values or needs, which ultimately helps in creating tailored marketing strategies.

The challenge for marketers is not just collection of data, but how effectively they can analyze and leverage it to create personalized experiences that drive growth and customer loyalty.

Read at Forbes